Why Puro is different
Puro grows medicinal cannabis the way it should be grown – naturally, in the sun, with organic certification and a commitment to quality at every step.
We don’t take shortcuts. From seed selection to post-harvest processing every decision is guided by science, nature, and a deep respect for the land we farm.
How we grow
Sun-grown in New Zealand: Marlborough delivers nearly 2,800 sunshine hours a year and UV levels up to 40% higher than equivalent northern hemisphere latitudes. It’s a natural growing environment that no indoor facility can replicate.
Certified organic: Puro is Australasia’s only BioGro-certified organic medicinal cannabis producer. No synthetic inputs. No shortcuts.
Science-led cultivar development: Backed by a $13 million New Zealand Government R&D grant, our genetics and cultivation programme has trialled more than 200 cultivars.
Puro Live Dried Flower
Puro’s live drying process gently removes moisture to preserves the full natural profile of the cannabis flower. Live Dried Flower looks, feels and behaves differently to conventional cannabis with larger and greener buds and a lighter texture.
The latest
What a world-leading cannabis scientist sees at Kekerengu
Building international relationships
Growing for the future: Puro’s comprehensive sustainability approach
Live drying: the biggest innovation in cannabis processing in centuries
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